From August 21 to 25, 2024, RANOVA showcased a variety of its products at the Pet Fair Asia. During the event, the company highlighted its newly developed premium full-nutrition freeze-dried canned cat food—Gold Can. Against the backdrop of increasing innovation in the pet freeze-dried food 

industry, the launch of Gold Can represents a groundbreaking advancement for RANOVA in the freeze-dried category.

Designed specifically for cats, this full-nutrition freeze-dried canned food not only quickly restores the original flavor of the ingredients but also attracted significant attention with its visible whole meat pieces and unique "5-second rehydration into thick soup" feature. At the exhibition, Gold Can became a "star product" eagerly pre-ordered by young pet owners and international professional visitors, demonstrating its market potential.

Behind this product lies two years of RANOVA's research and testing. Why did RANOVA, a company long focused on freeze-dried products, develop this "dry and wet two-way" food?

PART.01

Two Years of Effort Culminate in the Gold Can

Dr. Liu Fengqi, Chairman of RANOVA, Led a Team Dedicated to Freeze-Dried Product Development

As a leading enterprise in China's pet freeze-dried food sector, RANOVA's Gold Can continues the packaging style of its "Boss Series" products—simple, elegant, and featuring a platinum color scheme. This packaging design, exemplified by "Boss's Biscuit," won the Gold Award for Packaging Design Innovation at the PACKCON Packaging Container Exhibition on April 11. It’s clear that Gold Can embodies not only RANOVA's two years of meticulous research and development in packaging but also showcases the company's innovative capabilities in the pet freeze-dried food field.

The product reflects RANOVA's active exploration and research into the demands of the pet freeze-dried food market since its establishment. Over the past 15 years (2009–2024), RANOVA has been committed to promoting industry standardization, diversified development, and driving comprehensive upgrades in the pet food industry. On January 17, the Tianjin Association for Science and Technology approved the establishment of an "Academician and Expert Collaborative Innovation Center" at RANOVA. On March 9, the center was officially launched, aiding RANOVA in accelerating the development of new productive forces and creating new value and momentum for the pet industry.

The development of Gold Can was spearheaded by Dr. Liu Fengqi, Chairman of RANOVA and former associate professor at Nankai University's College of Life Sciences. Dr. Liu formed an elite R&D team with RANOVA's researchers and pet food experts, which has since developed over 200 products. In 2022, Dr. Liu proposed the idea of creating a "dry and wet two-way" freeze-dried pet food. After two years of formula adjustments and production process improvements, Gold Can made its debut as a flagship product at the Asian Pet Show in August 2024.

Upon its launch, the product attracted significant attention from domestic and international customers, particularly RANOVA's overseas distributors. On the first day alone, RANOVA secured product cooperation agreements with multiple international clients, and Gold Can sold out at the exhibition. Its unique innovation and exceptional quality made it a "star product" eagerly pre-ordered by young pet owners and professional visitors.

With its innovative rehydration technology, transparent ingredient display, rich and smooth soup texture, and dual dry/wet nutrition,   Gold Can offers cats a brand-new dining experience. As pet owners increasingly prioritize food quality, RANOVA believes this product will carve out a niche in the market and become a new choice for feline health.

PART.02

Innovation in Freeze-Dried Pet Food

Gold Can Rehydrates in 5 Seconds, Instantly Transforming into Thick Soup

This innovative cat food weighs only 12g, making it lightweight and easy for pet owners to store and carry. Its rehydration speed can be described as "instantaneous." This feature is the product's core selling point: in just 5 seconds, the freeze-dried ingredients rehydrate in water, returning to their fresh state. This technology ensures no loss of nutrients while allowing cats to enjoy the taste and nutrition of fresh ingredients. After rehydration, another highlight becomes apparent—"visible whole meat pieces." Each piece of freeze-dried meat is clearly visible, enhancing the product's appeal and giving pet owners confidence in its quality.

Additionally, the product boasts the ability to "instantly transform into thick soup." After rehydration, the freeze-dried ingredients quickly turn into a rich, smooth broth. The enzymatic hydrolysis process used by RANOVA breaks down meat into smaller molecules, making it easier for cats to digest and absorb, thereby providing comprehensive nutritional support. The "dry and wet two-way" feature also drew attention at the exhibition. Whether served dry or rehydrated, Gold Can meets cats' diverse needs. Dry, it offers a crispy texture that satisfies their chewing instincts; rehydrated, it becomes a nutritious broth, providing ample hydration and nutrients.

Gold Can's dry and wet two-way feature ensures balanced nutrition for cats, aligning with their natural dietary habits and reflecting RANOVA's meticulous care for pet health.

PART.03

Global Expansion Reaches 16 Countries

Domestic Offline Channels Cover Over 6,000 Direct-Operated Stores

In terms of channel expansion, RANOVA first appeared at major pet industry exhibitions in 2017 and quickly established an offline partnership model with stores. That same year, the number of offline partners exceeded 3,000, laying a solid foundation for the brand's growth. In 2020, RANOVA's Complete Freeze Dried Cat Food Series(Zhiwei) officially launched, marking the beginning of its full-scale online business expansion. From 2021 onward, RANOVA ranked No. 1 in Tmall's freeze-dried cat snacks category for three consecutive years, driving sustained high growth in domestic sales with annual growth rates exceeding 100%. Today, RANOVA's domestic direct supply partners have expanded to 6,000, a testament to the success of its channel strategy. The synergistic development of online and offline channels has not only solidified RANOVA's leading market position but also enhanced its brand influence.

In international markets, RANOVA has also achieved remarkable success. After obtaining nine international certifications, including U.S. FDA registration, EU registration, and Canadian CFIA approval, RANOVA's products now reach over 20 countries across four continents, further strengthening its global pet food market position. Its self-owned brand products are available in 16 countries, serving more than 20 million pet households worldwide.

Notably, in November 2023, RANOVA earned the Customs AEO Advanced Certification, marking a milestone in its international management standards and providing additional momentum for its global expansion.

Moving forward, RANOVA will use data to comprehensively showcase the current state of the pet freeze-dried consumer market, driving product innovation, industry standardization, diversified development, and comprehensive upgrades in the pet food sector. Internationally, RANOVA will actively respond to China's "Belt and Road" development strategy, increasing investment and exploration in overseas markets, particularly those along the "Belt and Road", to take firm steps toward its global strategy and further advance its internationalization process.