Oriental Wisdom Freeze-Drying Technology: Ranova "Five Precious Ingredients" and "Fresh Ducks" Reshape High-end Pet Food
Today, when the pet economy is booming, the pet food market has already moved from "eating full" to "eating well".
As a pioneer in the field of freeze-dried pet food in China, Ranova has always taken "making pet life better" as its mission, regards pets as family members, and redefines high-quality pet food with scientific and technological innovation and oriental food wisdom.
From May 8th to 11th, 2025, the 5th TOPS Expo was held at the Shanghai National Convention and Exhibition Center, and Ranova made its debut with the IP image of "National Freeze dried Pet food" and new products such as "Five Precious Ingredients" and "Fresh Duck", once again demonstrating the strong power and brand warmth of China's freeze-drying technology as an industry leader to the market. 

1

From Technological Pioneering to Global Benchmarking, Ranova's 16 Years of Forging the Quality Basis of "China Freeze-Dried Pet Food”
As a leading domestic brand that has been deeply involved in the freeze-dried pet food track, Ranova Pet Food has been focusing on freeze-dried pet food for 16 years, committed to improving the dietary health of cats and dogs, and the growth history of Ranova can be called the epitome of the evolution of China's freeze-dried pet food industry.
As early as 2009, when puffed food was still the mainstream of the market, Ranova keenly captured the innovative potential of freeze-drying technology for pet nutrition, resolutely invested in research and development, and boldly benchmarked baby food standards.
In 2010, its self-developed freeze-drying technology not only successfully opened up overseas markets, but also won international authoritative certifications such as Canadian CFIA, double ISO, BRC in the following six years, and its products were exported to 24 countries, proving the quality of "Made in China" with its strength.

In 2021, Ranova took the lead in drafting the industry norms for freeze-dried pet food, transforming laboratory standards into industry guidelines and promoting the entire industry to move towards standardization and high-end development.

All along the way, Ranova has always adhered to the "Three same standards" - the same production line, the same standards and the same quality for domestic and foreign products, completely breaking the stereotype that "domestic = low-end". This ultimate pursuit of quality has not only won the trust of global consumers for the brand, but also made "Chinese freeze-dried products" a new calling card in the international pet food market.

At present, Ranova has 10,000 direct supply partners in China, covering first-tier, new first-tier and provincial capital cities, and has reached in-depth cooperation with many well-known high-end retail terminals. In addition to the official self-operated stores on Tmall and JD.com, over 400 well-known e-commerce platforms have successively become distribution partners of Ranova.  Moreover, Ranova has ranked first in the cumulative transaction amount of freeze-dried pet food and cat snacks on Tmall for six consecutive years.

Meanwhile, Ranova has also made extensive layouts in overseas markets, exporting to four continents. Its self-owned brand has gone global to over 20 countries, and its products have been widely recognized by more than 20 million pet-owning families worldwide.

2

Launched "National Freeze dried Pet food" IP , Reshaping Brand Perception Through Emotional Connection

Entering 2025, Ranova has reached a significant milestone in its brand upgrade, officially releasing the "National Freeze dried Pet food" IP image: Sister Miao Miao and Brother Wang Wang. Sister Miao Miao was inspired by the concept of "pillars of the nation", symbolizing Ranova's pioneering position in freeze-drying technology and its dedication to fresh quality. Brother Wangwang transformed into the "spokesperson for nutrition science", conveying the brand's professional research on pet health.

This IP combination not only strengthens the recognition of "China's freeze-drying quality power", but also shortens the emotional distance with pet families through personified images, allowing a sense of technology and warmth to coexist.

In the business logic of Ranova, products are merely carriers; emotional resonance is the core competitiveness of the brand. Whether it is to address the pain points of pet care such as picky eating and the health of elderly pets, or to bring a relieved smile to the owner when the cat is eating, Ranova has always been conveying one concept: the essence of pet food is a bond of love and trust.

This deep insight into user needs has allowed Ranova to go beyond simply "selling products" and become an advocate of a "pet lifestyle". 
From the pioneer of freeze-drying technology to the setter of industry standards, from the breaker of the international market to the disseminator of oriental nutrition, Ranova's every step is closely related to the dual engines of "quality" and "innovation". In the future, with the continuous operation of the "National Freeze dried Pet food" IP and the improvement of the new product matrix, Ranova may lead China's pet food industry to a new stage with more technological content and cultural confidence.

3

Ranova's New Products "Five Precious Ingredients" and "Fresh Duck" are Launched to Reconstruct the Boundaries of Pet Nutrition Technology with Oriental Wisdom  

In the current highly competitive pet food industry, Ranova once again demonstrated its hard-core strength of "technology for all" with two strategic-level new products and brought them to the 5th TOPS Expo.

The two products are the freeze-dried "Five Precious Ingredients" and the hypoallergenic single product "Fresh Duck", based on the oriental medicine and food homology philosophy, combined with modern food engineering innovation, directly hitting the pain points of pet health management, and redefining the value standard of functional staple food. 

"Five Precious Ingredients" is a complete freeze-dried that is regarded as the "ultimate solution for hair health", and for the first time, five oriental herbs such as Haematococcus pluvialis, Ganoderma lucidum, and Angelica sinensis are included in the complete formula, and a full-link system of "hair beautification-hair fixation-hair removal" is built through 8 targeted technologies.
Its innovation lies in breaking through the single nutritional supplementation logic of traditional pet food: deep-sea fish oil and astaxanthin synergistically antioxidant, oyster trace elements strengthen hair follicle toughness, and spruce fiber and prebiotic combination reconstruct the intestinal hair removal mechanism.
What is more worth noting is that Ranova adopts a honeycomb structure freeze-drying process, compressing 97% of animal-based raw materials into 7mm square rounded corner particles. This not only retains the original nutritional structure of 89% of fresh chicken breast meat but also achieves a biological value of ≥97% in terms of protease digestibility - behind this is the precise parameter control of rapid freezing at -32℃ and vacuum freeze-drying for 36 hours.

When it comes to the incremental market of pets with sensitive constitutions, Ranova chose duck meat, a low-sensitivity protein source, as its entry point and pushed the word "freshness" to the extreme.

The "Fresh Duck" product, from the immediate production of white ducks upon arrival at the factory to the meticulous processing of skinless duck breasts, has its entire warehouse control cycle compressed to 30 days. Its oil emulsification process can even achieve zero floating oil on the surface of freeze-dried particles.

This obsession with freshness has led to the product, in addition to its functions of clearing heat and reducing dryness, being equipped with an "oral - intestinal" dual-dimensional health module featuring hyaluronic acid and lysozyme. The addition of postbiotics further demonstrates Ranova's forward-looking layout in the pet microecology.

While the industry is still debating the feasibility of "functionalization of pet food", Ranova has already provided the answer with the eight-dimensional beauty matrix of the "Five Precious Ingredients" and the precise nutrition design of the "Fresh Duck". At the turning point when the pet economy enters the era of intensive cultivation, the market performance of Ranova's dual-track attack this time is worth looking forward to.