We always believe that the earth is the common home of all lives. Every living one deserves to be treated gently, and we deeply know that our love for this land is not only about creating delicious treats, but about taking our responsibility to the weaker ones. Every year, we organize public welfare activities and consider "protecting stray animals" as part of our mission.
Influencer public
welfare activities
Join hands with influencers and brands in the pet field to sponsor freeze-dried lollipops and other pet foods. Through the spread of influencers and offline public welfare points, nutritious and delicious freeze-dried treats are delivered to stray cats.
Whether it is a group of stray cats on the streets and alleys, or a furry child temporarily living in an aid station, they can get enough food through our linkage, so that stray cats can be fulfill on the cold streets, reducing the survival pressure caused by hunge r. Up to now, the cumulative donation of freeze-dried lollipops has covered thousands of stray cats.
We wish that through such actions, more love will be gathered and "feeding with love" will become a warm daily in the city. The image depicts a heartwarming scene of an influencer joining forces to feed stray cats around the Forbidden City.
Warm Winter Plan
We have carried out a stray cat care campaign in 20 colleges and universities in Tianjin, increasing the frequency of feeding stray cats on campus every winter, so that they can eat enough cat food and canned food at fixed feeding points next to teaching buildings and deep on the lawn. For those kittens who are lucky enough to be adopted, we have prepared a "homecoming gift pack" that includes cat food, cat litter, and cat nest, hoping that they will start a new life with this warmth. This winter, wishing every stray cat can be fed and clothed, no longer suffering from cold and hungry, and survive the cold winter safely in our efforts and the care of more people.
Feed it Good Public Welfare
Program
We launched the Care for Stray Cats and Dogs campaign, and released information on cats and dogs to be adopted in Tianjin, Beijing, and Shanghai. Whether it is a baby with lively relatives or a quiet and well-behaved adult one, a clear graphic file will be displayed on the platform, including age, health status and personality characteristics, which is convenient for adopters to quickly understand.
In the specially set-up "Home Notice" section, each furry child has its own file card to record their small preferences: for example, the orange cat "Big Orange" who loves canned food, and the Sanhua "Huahua" who likes to play with cat teasing sticks. The adoption process is simple and transparent, and can be completed through online appointments and offline visits. Successful adopters can receive "freeze-dried surprise gift box" provided by Ranova, which contains freeze-dried pet treats of different flavors, adding a little surprise to the new home life of their furry children.
In the future, we will continue to treat nature with reverence and embrace living beings with a soft heart. Because we know very well that the love for the planet is never an empty slogan, but the warmth of bending down to add a ration for stray cats, the responsibility of reaching out to block the wind and rain for stray dogs, and the firm belief that all little lives can run freely under the blue sky.
