On November 5th, the 2nd PSC Pet Fair grandly kicked off at the Poly World Trade Expo in Guangzhou! As a focal point for global pet industry insiders, the event gathered elites from over 70 countries and regions. At Booth 3-510, RANOVA – a brand renowned at home and abroad as "the pioneer of China's freeze-dried pet food" – once again became the center of attention across the venue.

As we proudly introduced RANOVA to visiting overseas merchants, a thought came to us: In the more than 20 countries where our products have successfully entered the market, what exactly do end-users think of this brand from China? Through frontline insights, we have found some answers.

01 "Chinese Style" is More Than a Design – It’s Product Strength

At this PSC Pet Fair, the oriental aesthetic charm of RANOVA’s booth stood out distinctly. Among all the exhibits, the star product was undoubtedly the Five Precious Ingredients Freeze-Dried Food, which won the Special Award at the "Rongdian Awards".

Visual Appeal: The package features the symbols of the "Five Elements", a seal-style "Five Precious" logo, and the bold spirit of "One Bucket Reigns Supreme". For overseas users, this profound cultural heritage first serves as a strong visual memory point and a source of differentiation. What they see is not just a design, but also the "ancient wisdom" and "craftsmanship" embodied behind it.

Innovative Form: The pioneering bucket-shaped packaging has set a benchmark for the "bucket-type freeze-dried food" category. Feedback from overseas users has been straightforward: "It feels more professional with better sealing performance and an attractive design. Rich in nutrition, it is a very trustworthy choice as a staple freeze-dried pet food."

Frontline Insights: Users’ Impressions of RANOVA

Through interactions with numerous international buyers and pet owners, we discovered that RANOVA has built a multi-dimensional image in overseas markets.

Impression 1: A Synonym for "High-End" and "Professional"

"This is top-tier freeze-dried pet food from China." – This is a comment we often hear. With its innovative freeze-drying technology and commitment to using fresh ingredients, RANOVA has successfully established a high-end and professional brand image. Overseas users are willing to pay a premium for superior craftsmanship and optimal nutrition, and RANOVA perfectly meets this demand.

Impression 2: The Perfect Integration of "Science" and "Health"

As the pioneer of China's freeze-dried pet food, RANOVA has continuously refined its freeze-drying technology. Our freeze-dried products are deeply loved by users for their health benefits, high quality, high protein content, interactivity, and fun elements.

Future Vision: From Functional Satisfaction to Emotional Value Innovation

After consolidating its product image as high-end, professional, and natural, RANOVA is poised to explore broader prospects in the global market through emotional value innovation. Products are no longer just pet food – they are catalysts for strengthening the bond between humans and pets.

RANOVA Lollipops are a highly representative product designed for human-pet interaction. Fun and interactivity will remain a key trend in the international market, and we are committed to making RANOVA freeze-dried products a driver for elevating the emotional connection between humans and pets.

02 Enlightenment for Brand Globalization: Culture as the Core, Experience and Emotion as the Priority

RANOVA’s journey to global markets proves that for Chinese brands to go global, it requires a comprehensive upgrade – from product strength to cultural strength, and then to emotional value. Chinese brands do not need to abandon their cultural roots to enter the world; instead, they can transform these roots into unique brand assets and product competitiveness.

Culture is the Ultimate Differentiator When "Chinese style" is no longer a superficial decoration but is deeply integrated into product concepts and designs, it becomes an irreplicable core competitiveness.

Experience and Emotion are Universal LanguagesThe pursuit of ultimate user experience is the cornerstone, while in-depth exploration and satisfaction of the emotional needs between humans and pets will be the key for RANOVA to build long-term brand loyalty in the global market.

Conclusion

At the PSC Pet Fair, RANOVA showcased not only a range of freeze-dried products, but also a sense of confidence: the confidence to create world-class pet food with oriental wisdom. In the future, we will continue to carry this confidence and craftsmanship, bringing health and happiness to more pet families around the world. RANOVA – Let the world witness the extraordinary strength of China’s pet food industry!